Strategies to Deal With Mean and Selfish People Narcissistic folk possessing a cold-hearted nature perform not treasure the feelings or needs of others. They prioritize their own wishes above all else, displaying a complete lack of consideration. These egocentric individuals do not understand the importance of selflessness and selfless acts towards their human beings. The only concern remains on satisfying personal needs, mistakenly realizing the pain they inflict to others. In essence, such individuals perpetuate a society lacking empathy as well as compassion.